De Montfort University

Creative Enterprise

The creative industries are made up of businesses and entrepreneurs that have creativity and content that is protected by copyright as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, the performing arts, music, advertising and gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management and innovation skills in order to venture out leading creative enterprise. The Creative Enterprise MSc is uniquely positioned to help you respond to these evolving challenges.

Having developed some experience into the industry, this course combines your creative practice and management skills and supports you in developing your professional potential, whilst gaining valuable industry links.

The programme benefits from the location of being a short walk away from Leicester's Cultural Quarter and technology parks, and from close working relationships with creative organisations. Local creative workers and companies co-teach on the programme and offer creative industry mentoring and executive placements to boost your employability in the field.

Based at De Montfort University, you will be able to able to tailor your university experience to your own interests. There are opportunities to get involved with #DMUglobal international experience programmes and the university's volunteering programmes.

The course offers a range of benefits including:

  • Option to pursue an Entrepreneurship Project or Creative Research Project
  • Teaching from academics with experience across many segments of the creative industr
  • Inspirational setting headquartered in the historic Great Hall of Leicester Castle
  • Regular visionary leadership talks by inspiring business figures and entrepreneurs
  • Peer support from a small, exceptionally talented tutor group
  • Modules specifically created to provide key practical skills needed to develop ventures in today's creative industry
  • Opportunities to work with industry professionals through our collaboration with Leicester's Curve Theatre
  • Access to the postgraduate wing of the £35million Hugh Aston Building
  • Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre
  • Mentoring and support from academics in the forefront of their fields
  • Emphasis on the development of business-relevant cultural awareness
  • Valuable links to Leicester's Curve Theatre, Leicester Comedy Festival, Creative Leicestershire, Horus Music, Colab Creation and Inspirate Arts
  • Opportunities to participate in business breakfast events
  • Opportunities to network with Leicester's creative businesses at a range of events throughout the year


Entry requirements

MSc: You should hold a good honours degree, or overseas equivalent, in any subject. If English is not your first language, an IELTS score of 6.0 with a minimum of 5.5 in each component or equivalent is normally required.

Course modules

  • Developing Enterprise - This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.
  • Business of the Creative Industries Environment - The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.
  • Creative Technologies - This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.
  • Global IP Management - The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images.
  • Smart Cities - Through real projects, students will have the opportunity to see at first hand, how a city's new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches. And a choice of two elective modules:
  • Integrated Brand Management - This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.
  • Marketing for the Creative Entrepreneur - This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.
  • Design as a Strategic Business Tool - As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.
  • Cultural Policy and Planning - This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion,
  • The Business of the Performing Arts - This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.
  • Managing Business Web Presence - This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.
  • Global Markets - This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.


  • Entrepreneurship Project OR
  • Creative Research Project

Please note: You are advised to check our website before making an application in case there are any changes to the course you are interested in, as the contents of the website will always take precedence.

Assessment methods

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports. Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth.

The Postgraduate Modular Scheme is not prescriptive in terms of the length/duration of assessment, so there is no set tariff for the word length of coursework assessments. This allows Module Leaders to consider an appropriate mix of activity within the module assessment to enable you to demonstrate learning outcomes. The programme team has sought to ensure that there is equivalence of overall student achievement for a standard module.

The module pass mark is 50% for all taught modules (weighing 30 credits each). Any reassessed work will be capped at 50%. The award of MBA will normally be given to those candidates who have successfully passed all the assessed elements and accumulated 180 credits on the Programme.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 12,500 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 16,000 per Year 1 (International) 1 Years
MSc Full-time September 2019 12,500 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 12,500 per Year 1 (England) 1 Years
MSc Full-time September 2019 12,500 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 12,500 per Year 1 (EU) 1 Years
MSc Full-time January 2020 16,000 per Whole course (International) 15 Months
MSc Full-time January 2020 12,500 per Whole course (Northern Ireland) 15 Months
MSc Full-time January 2020 12,500 per Whole course (Scotland) 15 Months
MSc Full-time January 2020 12,500 per Whole course (England) 15 Months
MSc Full-time January 2020 12,500 per Whole course (EU) 15 Months
MSc Full-time January 2020 12,500 per Whole course (Wales) 15 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus LE1 9BH East Midlands

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