De Montfort University
Business Economics and Marketing
By studying these 2 disciplines you will be able to contrast multiple approaches to conceptualising individual and organisational decisions and a greater range of techniques for analysing such decisions. You will learn to analyse markets, to apply economic and marketing theories to different situations, to solve business problems and to identify marketing opportunities. You will also gain different perspectives of marketing�s role within organisations.
A good Honours degree in any discipline. Applicants whose 1st language is not English should have an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.
The course begins with a range of core modules designed to underpin key economics and marketing principles: macroeconomics in a global context; economics and strategic analysis; markets and marketing; research methods; international trade theory and policy; economics of emerging markets. You select 2 elective modules, which might include: managing complexity; international trade theory and policy; economics of emerging markets; and a further 2 elective modules, which might include: strategic e marketing; consumer culture and behaviour; customer relationship management. The final stage is the dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 6,750 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 12,200 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 6,750 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Leicester Campus||Leicester||LE1 9BH||East Midlands|
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