De Montfort University

De Montfort University

Business Management and the Creative Industries

The Business Management and the Creative Industries MSc will provide a platform for students to enhance career prospects within the creative industries through a combination of theoretical and practical learning.

This programme is ideal for students coming from backgrounds in design, arts, media, technology design, gaming, film or other creative areas who are seeking to enhance their business skills. Students from other backgrounds who are interested in creative industries or in careers in marketing or advertising will also benefit from the course. A wide range of electives and options for the summer provide opportunities to tailor the programme to your interests.

This course will develop your theoretical and applied knowledge in areas such as entrepreneurship, creativity and innovation, strategy, finance, people management, brand design and the future influence of technological innovations.

You will study a range of management issues and develop relevant skills for operating and managing in the creative industries, which have seen significant global growth in recent years.

Students will have the opportunity either take part in a placement or internship as part of the Executive In-Company Project or Social internships module, or participate in an Entrepreneurship Project or Live Practice Project. All of the project options allow you to apply knowledge from the course to a real world business environment.

Entry requirements

You should typically hold a minimum upper second class honours degree (2:1), or overseas equivalent, in any subject.

English language requirements

Applicants are required to have gained an IELTS score of 6.5 or a Cambridge Proficiency Certificate grade B or above.

Exemptions from providing evidence of English language proficiency may arise if an applicant has gained an undergraduate degree from a UK university, or gained their undergraduate degree from a non-UK but English language medium recognised university, or completed a UK professional body programme of study.

Course modules

  • Entrepreneurial Finance and Financial Management examines issues relevant to start-up organisations as well as financial management for developing businesses. You will focus on financial and management accounting, corporate finance, pricing strategies, legal obligations and taxation issues.
  • Strategic Management explores strategic management concepts and frameworks with key theoretical approaches to challenge convention in the field. You will learn about perspectives on strategy, performance objectives, strategic innovation and managing strategic change.
  • Business Creation and Innovation will introduce entrepreneurialism and enterprise skills as well as approaches to creating and running a new venture. This module covers innovation strategies, management skills and business creation processes. You will also have the chance to develop a business plan for a new venture and present to a panel of business people.
  • Leadership and Talent Management looks at issues facing contemporary business in terms of leading, managing and developing talent. This module introduces people management skills and explores leadership, organisational culture and relevant national cultures, as well as methods of attracting talent.
  • Creative Technologies focuses on leading digital technologies and impact on the creative industries, providing an understanding of current possibilities and what may be possible in the future. This module will explore the context of digital cultures, convergence and pervasive media, interactive technologies, audiences, collaborative practice and commissioning and curating digital work.
  • Introduction to the Creative Industries considers the impact of the creative and design industries and the future influence of technological innovations. You will explore the relationship between creativity, innovation and design, the creative economy, challenges and opportunities in the sector, integrated digital life, design management and global creative leadership.
  • Integrated Brand Management covers brand design, sensory and emotional branding and historical, social and financial contexts. You will explore brand anatomy, audience, narrative and engagement, as well as looking at brand management in practice through brand creation and strategy in national and international settings.
  • The Business of the Performing Arts will provide an understanding of the business models that support the performing arts, focusing on theatre, music and musical theatre. You will analyse the conditions necessary for a performing arts business to succeed and evaluate the sustainability of performing arts organisations.
  • Creative Research Methods provides an overview of the history of creative research methods, the theories of ethics and explores critical, creative thinking and planning considerations. You will cover research planning, literature reviews, analysis discourse and writing for research purposes.


  • Dissertation involves research informed by a critical discussion, relevant issues and evidence. You will evaluate research methods available, identify and critically review literature, analyse information and draw conclusions relevant to a critical area.


  • Executive In-Company Project offers an opportunity to complete a practical management project in the workplace, so you can link theory to practice and develop practical skills for leadership. You will research a management issue provided by a sponsoring organisation, supported by both academic and work-based supervisors, while engaging with the business world.

Assessment methods

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test.

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 12,500 per Whole course (home fees) 1 years
MSc Full-time £ 16,000 per Whole course (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Castle Business School Leicester East Midlands

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