De Montfort University

De Montfort University

Business Management and Sport

The Business Management and Sport MSc is a programme that will explore the evolving and multi-faceted area of management in sport through core modules from business and bespoke sport modules.

This programme focuses on governance structures, ethical considerations, major competitions, sports marketing and sport’s political, social, economic, and cultural contexts.

You will develop knowledge of business management and sport on local, national, international and global levels to prepare for a career in the sector. You may choose to pursue a career within governing bodies, federations, clubs, sponsors, marketing organisations, the media, local and central government or legacy and heritage organisations.

Entry requirements

You should typically hold a minimum upper second class honours degree (2:1), or overseas equivalent, in any subject.

English Language requirements

Applicants are required to have gained an IELTS score of 6.5 or a Cambridge Proficiency Certificate grade B or above.

Exemptions from providing evidence of English language proficiency may arise if an applicant has gained an undergraduate degree from a UK university, or gained their undergraduate degree from a non-UK but English language medium recognised university, or completed a UK professional body programme of study.

Course modules

  • Leadership and Talent Management looks at issues facing contemporary business in terms of leading, managing and developing talent. This module introduces people management skills and explores leadership, organisational culture and relevant national cultures, as well as methods of attracting talent.
  • Strategic Management explores strategic management concepts and frameworks with key theoretical approaches to challenge convention in the field. You will learn about perspectives on strategy, performance objectives, strategic innovation and managing strategic change.
  • Business Creation and Innovation will introduce entrepreneurialism and enterprise skills as well as approaches to creating and running a new venture. This module covers innovation strategies, management skills and business creation processes. You will also have the chance to develop a business plan for a new venture and present to a panel of business people.
  • Ethics in Sports Management and Governance concentrates on ethical issues in the modern sports industry and explores crises in the sector. You will develop an agenda for reform and examine legal and organisational frameworks relating to problem areas in sport. The module also covers existing regulations, management and governance in relation to other business and cultural areas.
  • Entrepreneurial Finance and Financial Management examines issues relevant to start-up organisations as well as financial management for developing businesses. You will focus on financial and management accounting, corporate finance, pricing strategies, legal obligations and taxation issues.
  • Mega-Events: Global Sport in Perspective explores the boom in major sporting events through ownership, infrastructure, management and the bidding and hosting processes. This module uses historical and contemporary approaches to explore structure, governance, and commercial aspects of sport within political, social, cultural, and economic contexts. This module will include visits to major sporting venues and placements at relevant events.
  • Sports Heritage and Legacy Management will consider the development of heritage and legacy in sport by examining the legal, academic, cultural, commercial and political frameworks relevant, both nationally and internationally. The module will include visits to key sport venues and museums, as well as travel to Rome for historical context.
  • Global Sports Marketing guides you through ways to identify and capitalise sports marketing opportunities, drawing on local brands with an international presence to demonstrate the dynamic global sports industry. This module covers consumer behaviour in sport, marketing strategies, sponsorship, endorsement, and the impact of digital marketing and social media.
  • Executive In-Company Project gives you the opportunity to create an individual and sustained piece of work to address a specific area in the field of business management and sport. This will involve a dissertation supported by appropriate background research and the application of theoretical knowledge.

Assessment methods

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test.

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.


Qualification Study mode Fee Course duration
MSc Full-time £ 12,500 per Whole course (home fees) 1 years
MSc Full-time £ 16,000 per Whole course (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Castle Business School Leicester East Midlands

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