De Montfort University
Related courses from De Montfort University
Strategic and Digital Marketing
Through exposure to strategic analysis, advanced marketing research and leading-edge competitive intelligence students improve their understanding of marketing in a competitive environment; this course is grounded in the latest theory and also has a strong practical element.
A good Honours degree in marketing discipline, or overseas equivalent; those whose 1st language is not English require IELTS 6.5, or equivalent.
Core: strategic E-marketing; project management; marketing research in practice; managing advertising and communications; research methods for marketers; management study support; dissertation. two electives modules from the following: customer relationship management; direct and digital marketing; consumer culture and behaviour; creative brand strategy.
Assessment is usually through a combination of individual and group work, presentations, essays, reports and exams.
20 �500 fee discounts for De Monfort alumni.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 6,750 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 12,200 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 6,750 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Leicester Campus||Leicester||LE1 9BH||East Midlands|
Get in contact
Remember to mention TARGETpostgrad when contacting universities.
0116 250 6070