De Montfort University

De Montfort University

Strategic and Digital Marketing

This course will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues. At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development.

Entry requirements

An Honours degree in marketing discipline, or overseas equivalent; those whose 1st language is not English require IELTS 6.5, or equivalent.

Course modules

Modules include: Strategic e-marketing; project management; marketing research in practice; managing advertising and communications; research methods for marketers; management study support; dissertation. Optional modules: customer relationship management; direct and digital marketing; consumer culture and behaviour; creative brand strategy.

Assessment methods

Assessment is usually through a combination of individual and group work, presentations, essays, reports and exams.

Sponsorship information

20 £500 fee discounts for De Monfort alumni.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 7,000 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 12,200 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Wales) 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus Leicester LE1 9BH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
DMU Enquiries
Telephone number: 
0116 250 6070