De Montfort University

De Montfort University

Marketing Management

This course for those with little or no previous work experience or qualifications in marketing. Many applicants use this as a career entry, or career change course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture. The course: equips students with the knowledge to embark upon a career in marketing and to understand the key marketing issues facing organisations today; enables students to develop marketing expertise which can be applied in different contexts and can enhance multiple career paths.

Entry requirements

An Honours degree, or overseas equivalent; those whose 1st language is not English require IELTS 6.5.

Course modules

Modules include: Marketing theory and practice; consumer culture and behaviour; market research in practice; accounting for managers; managing advertising and communications; research methods for marketers; management study support. Optional modules: applied international marketing; direct and digital marketing; strategic e-marketing; creative brand strategy; customer relationship management.

Assessment methods

Assessment is by individual and group work; presentations; essays; reports; exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 7,000 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 12,200 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Wales) 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus Leicester LE1 9BH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
DMU Enquiries
Telephone number: 
0116 250 6070