De Montfort University

De Montfort University

Advertising and Public Relations Management

This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management. It is suitable for students with or without previous marketing experience and/or qualifications. The main aims of the course are to: Equip you with sufficient knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications; Develop your expertise in advertising and public relations management; Prepare you for your future career with advanced communication skills, both written and spoken, within the marketing discipline; Offer an opportunity for both personal and professional development which will be useful not just for any marketing position but also in a wider lifelong learning framework.

Entry requirements

An Honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.

Course modules

Modules include: The media context of marketing communications; managing advertising and communications; marketing research in practice; brand PR; marketing theory and practice; project management; research methods for marketers; management study support.

Assessment methods

Assessment is through a combination of individual and group work, presentations, essays, reports and exams.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 7,000 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 12,200 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 7,000 per Year 1 (Wales) 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Leicester Campus Leicester LE1 9BH East Midlands

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
DMU Enquiries
Telephone number: 
0116 250 6070