De Montfort University
Advertising and Public Relations Management
This is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing or advertising & PR. This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in the fast-moving and highly competitive Advertising and Public Relations (PR) professions. **Design your course** Tailor the course to your career aspirations by choosing from a range of modules **Learn about the latest developments in marketing** Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications **Personal and professional development** You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework
MSc: An Honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
Core modules: Marketing theory and practice; managing advertising and communications; marketing research in practice; brand PR; research methods for marketers. Elective modules: Consumer culture and behaviour; creative brand strategy; direct and digital marketing; strategic e-marketing; strategic customer engagement.
Assessment is through a combination of individual and group work, presentations, essays, reports and exams.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||7,500 per Year 1 (Northern Ireland)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (Wales)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (England)||1 Years|
|MSc||Full-time||September 2019||13,600 per Year 1 (International)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (Scotland)||1 Years|
|MSc||Full-time||September 2019||7,500 per Year 1 (EU)||1 Years|
|MSc||Part-time||September 2019||625 per Module (England)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Northern Ireland)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Wales)||2 Years|
|MSc||Part-time||September 2019||625 per Module (Scotland)||2 Years|
|MSc||Part-time||September 2019||625 per Module (EU)||2 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Leicester Campus||LE1 9BH||East Midlands|
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