Durham University main image

Durham University

Business Analytics

The MSc Business Analytics course is intended to provide premium Masters-level education and training in relevant areas of contemporary business analytics in a supportive research-led interdisciplinary learning environment. The broad aims are: - To develop advanced and systematic understanding of the complexity of data, including the sources of data relevant to business, alongside appropriate analysis techniques - To enable students to critically review and apply relevant business analytics knowledge to practical situations - To develop a critical awareness of current issues in business analytics which is informed by leading edge research and practice in the field - To develop a conceptual understanding of existing research and scholarship to enable the identification of new or revised approaches to business analytics practice - To develop creativity in the application of knowledge, together with a practical understanding of how established, advanced techniques of research and enquiry are used to develop and interpret knowledge in business analytics. - To develop the ability to conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies and ethical issues - To develop advanced conceptual abilities and analytical skills in order to evaluate the rigour and validity of published research and assess its relevance to new situations - To extend the ability to communicate effectively both orally and in writing, using a range of media.

Entry requirements

MSc: A UK first or upper second class honours degree or equivalent in either business; computer science; or a related subject with a strong quantitative component.

Course modules

Core Modules: EITHER Introduction to Computer Science, OR Introduction to Management, AND Data Analytics in Action, Learning from Data, Building Customer Insights, Natural Language Analysis, Retail Science, Data Analytics for Strategic Decision-Making, Silicon Valley Field Trip, Business Analytics Project.

Assessment methods

The MSc Business Analytics uses a wide range of learning and teaching methods: Lectures, Seminars, Workshops, Computer/practical classes, Independent study, research and analysis, Structured reading, Case studies, Projects, Business Analytics Project, Supervisions, Group and individual oral presentations, Assessed fieldwork.


Qualification Study mode Start month Fee Course duration
MSc Full-time October 2019 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Durham University DH1 3LG North East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Recruitment and Admissions Office
Telephone number: