Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. Durham�s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You will need the equivalent of a UK first or upper second Class Honours degree. IELTS score of 7.0 (with no element under 6.0) for those whose first language is not English.
Core modules: Contemporary Marketing Communication; Consumers and consumption; marketing theory; marketing management and strategy; research methods in marketing. Elective modules vary from year to year but in the past have included arts, heritage and tourism marketing; global marketing; retail marketing management; services marketing; business to business marketing; competitive strategies and organisational fitness; consulting; innovation and technology management; new venture creation; society and sustainability; advanced marketing strategy.
Assessment is by examinations and dissertation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 10,450 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 18,500 per Academic year (overseas fees)||1 years|
|MSc||Full-time||£ 10,450 per Academic year (EU fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Durham University Business School||Durham||DH1 3LB||North East|
Durham University Business School
0191 334 5295