This course develop students understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, whilst also engaging students in research methods and the undertaking of a significant research exercise. Students develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, students are prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.
