Edge Hill University
This course aims to equip students with a sound critical understanding of the strategic management operations of the contemporary media industries. Initially, students develop their research skills by studying the critical, theoretical and methodological approaches to media.
Applicants should have a minimum of a UK 2.2 Honours degree (or equivalent) in a relevant subject. For overseas applicants, IELTS 6.5 or equivalent is required. Alternatively, applicants may apply with appropriate professional qualifications and experience.
Researching media and culture; media and creative industries; dissertation project; film and media theory and analysis; reading new Asian cinemas; screen genres; cinema, history and national identity; media, culture and identities; strategic marketing planning; strategic brand management; advertising and marketing communications; public relations and reputation management; leadership and management development; strategy, culture and change; business planning and finance; management in the 21st century; entrepreneurship; success in the digital economy; innovation and organisational entrepreneurship; international intellectual property law.
Academic essay to reports, research portfolios and projects.
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 4,680 per Academic year (home fees)||1 years|
|MA||Full-time||£ 12,000 per Academic year (overseas fees)||1 years|
|MA||Part-time||£ 26 per Credit (home fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Ormskirk Campus||Ormskirk||L39 4QP||North West|