Edinburgh Napier University

Edinburgh Napier University

Creative Advertising

With its creative focus, this course gives you the chance to respond to real advertising briefs that challenge your conceptual skills. You will learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others� work. You can also gain valuable real-world experience, in an optional agency placement, when available, as you learn to meet deadlines and communicate effectively with colleagues and clients.

Entry requirements

Honours degree at 2.1 or above with relevant writing experience. We look for applicants to have a background in any discipline in order to be eligible for the programme. Applicants will be required to complete a copy test which will be sent by the School of Arts and Creative Industries and will be invited for an interview following a successful copy test submission. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. Applicants whose 1sr language is not English should have IELTS 7.0 with no individual component score of less than 6.5 or equivalent.

Course modules

Trimester 1: Theory and contexts of advertising communication, creative toolkit, concept creation. Trimester 2: Campaign creation, digital creative. Trimester 3: Advertising agency placement and creative research portfolio or dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 3,750 per Academic year (home fees) 1 years
MSc Full-time £ 10,760 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Merchiston Campus Edinburgh EH10 5DT Scotland

Key information

Information Office
Telephone number: 
0333 900 6040