Edinburgh Napier University

Edinburgh Napier University

Marketing

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios.

Entry requirements

The entry requirements for this course is a Bachelors (Honours) degree at a 2.2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.

Course modules

Subjects include: Principles and practices of marketing; marketing communications; consumer behaviour; strategic brand management; global marketing; research methods; dissertation. 1 option module from: Direct and digital marketing; international festival and events management; advertising as cultural discourse; managing cultural diversity in organisations; professional selling and sales strategies; new venture planning.

Sponsorship information

Self funding.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 6,450 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (Wales) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 12,620 per Whole course (International) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (Northern Ireland) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Craiglockhart Campus Edinburgh EH14 1DJ Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Information Office
Telephone number: 
0333 900 6040