Edinburgh Napier University

Edinburgh Napier University

Tourism Marketing

This course aims to equip students with the knowledge required to successfully market tourism destinations and products. Developing organisational and business skills that focus on the marketing aspects and implications of tourism. Through lectures, guest speakers and case studies, you will develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences. Learning n broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Entry requirements

Honours degree in any discipline; exceptionally, alternative qualification with approriate life and work experience or other qualifications are considered; IELTS 6.0 or equivalent for those whose 1st language is not English.

Course modules

Trimester 1: Managing heritage tourism; tourism marketing; Option. Trimester 2: Direct and digital marketing; experience design and managment; Option Research Methods is studied over Trimesters 1 and 2. Trimester 3: Dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 5,870 per Academic year (home fees) 1 years
MSc Full-time £ 10,760 per Academic year (overseas fees) 1 years
MSc Part-time £ 5,870 per Credit module (home fees) 2 years
MSc Part-time £ 10,760 per Credit module (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Craiglockhart Campus Edinburgh EH14 1DJ Scotland

Key information

Information Office
Telephone number: 
08452 606040