Edinburgh Napier University
International Marketing with Tourism and Events
This course explores the practice of marketing in a global environment; the course also allows students to specialise in tourism and events by studying additional modules. Students develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans.
Bachelor (Honours) degree at 2.2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
Trimester 1: Principles and practice of marketing, intercultural business communication, tourism concepts and issues. Trimester 2: Strategic brand management, global marketing, research methods plus 1 optional tourism and events module. Trimester 3: Dissertation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 5,420 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 9,950 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Craiglockhart Campus||Edinburgh||EH14 1DJ||Scotland|
0333 900 6040