Edinburgh Napier University

Edinburgh Napier University

Marketing with Festival and Event Management

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences. You will be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Entry requirements

You will need a recognised Honours degree at 2.2 or above, or equivalent. Applicants with a background in any discipline can be eligible to join the course. Applicants with a lower level of qualification such as an HNC or HND and appropriate work experience (5 years in marketing or sales) will be considered for entry as affiliate students, on an individual basis. Acceptance onto the course will be on a trial basis, and progression is dependent on results for trimester 1 modules.

Course modules

Subjects include: Principles and practice of marketing; international business event management; strategic brand management; international festival and event management; research methods; dissertation. 1 option module from: Marketing communications; consumer behaviour. 1 option module from: Direct and digital marketing; global marketing; new venture planning; professional selling and sales strategies.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 6,450 per Whole course (England) 1 years
MSc Full-time September 2016 GBP 12,620 per Whole course (International) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (Scotland) 1 years
MSc Full-time September 2016 GBP 6,450 per Whole course (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Craiglockhart Campus Edinburgh EH14 1DJ Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Information Office
Telephone number: 
0333 900 6040