ESCP Europe Business School
Marketing and Creativity
The programme reflects in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.
Applicants must be postgraduates with a Bachelor degree from any discipline; minimum of 18 months of relevant working experience in customer-related activities; admitted candidates usually have collective work experience ranging from 18 months to 5 years; fluency in English required.
Modules include: London: introduction to creativity marketing; the art and science of creativity; understanding the marketplace; branding and the creation of value; managing for social impact; consumers and consumer value; value creation through product and sales management; creativity in managing business relationships; financial skills for marketers; integrated marketing communications; digital marketing and social media; breakthrough strategies, business analysis and planning; global issues in marketing; managing trends and talents; creative analytics. Paris: marketing of innovations; new trends in retailing; creative brand analysis; marketing in the fashion industry. optional modules: company consultancy project; creativity industries seminars; creativity workshop; guest speakers from industries; careers advice and workshops; presentation skills training; alumni network introduction; french language lessons (optional).
|Qualification||Study mode||Fee||Course duration|
|European Master's||Full-time||£ 17,500 per Academic year (home fees)||18 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|ESCP Europe Business School||Camden||NW3 7BG||South East|
London Campus Admissions
0207 443 8873