ESCP Europe Business School

ESCP Europe Business School

Marketing and Creativity

The programme reflects in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.

Entry requirements

Applicants must be postgraduates with a Bachelor degree from any discipline; minimum of 18 months of relevant working experience in customer-related activities; admitted candidates usually have collective work experience ranging from 18 months to 5 years; fluency in English required.

Course modules

Modules include: London: introduction to creativity marketing; the art and science of creativity; understanding the marketplace; branding and the creation of value; managing for social impact; consumers and consumer value; value creation through product and sales management; creativity in managing business relationships; financial skills for marketers; integrated marketing communications; digital marketing and social media; breakthrough strategies, business analysis and planning; global issues in marketing; managing trends and talents; creative analytics. Paris: marketing of innovations; new trends in retailing; creative brand analysis; marketing in the fashion industry. optional modules: company consultancy project; creativity industries seminars; creativity workshop; guest speakers from industries; careers advice and workshops; presentation skills training; alumni network introduction; french language lessons (optional).


Qualification Study mode Fee Course duration
European Master's Full-time £ 17,500 per Academic year (home fees) 18 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
ESCP Europe Business School Camden NW3 7BG South East

Key information

London Campus Admissions
Telephone number: 
0207 443 8873