Glasgow Caledonian University

Glasgow Caledonian University

Luxury Brand Marketing

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope. The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Entry requirements

MSc: UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Course modules

Strategic Marketing of Luxury Goods; Legal Aspects of Brand Management; Developing Personal and Professional Competence; Consumer-Led Sustainable Marketing; Global Branding and Integrated Marketing Communications; Research Project: Design and Methods

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 1 Years
MSc Part-time September 2019 - 2 Years
MSc Part-time January 2020 - 2 Years
MSc Full-time January 2020 - 16 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Admissions Team
Telephone number: 
01413318630