Glasgow Caledonian University
Luxury Brand Marketing
This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope. The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.
MSc: UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Strategic Marketing of Luxury Goods; Legal Aspects of Brand Management; Developing Personal and Professional Competence; Consumer-Led Sustainable Marketing; Global Branding and Integrated Marketing Communications; Research Project: Design and Methods
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||-||1 Years|
|MSc||Part-time||September 2019||-||2 Years|
|MSc||Part-time||January 2020||-||2 Years|
|MSc||Full-time||January 2020||-||16 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
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Postgraduate Admissions Team