Glasgow Caledonian University

Glasgow Caledonian University

Global Marketing

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

Entry requirements

MSc: UK Honours degree 2:2 (or equivalent). Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Course modules

Global Marketing Stratgey; Product and Service Innovation and Global Logistics; Developing Personal and Professional Competence; Consumer-Led Sustainable Marketing; Global Branding and Integrated Marketing Communications; Research Project: Design and Methods

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 1 Years
MSc Part-time September 2019 - 2 Years
MSc Part-time January 2020 - 2 Years
MSc Full-time January 2020 - 16 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Admissions Team
Telephone number: 
01413318630