Glasgow Caledonian University

Glasgow Caledonian University

Fashion and Lifestyle Marketing

MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Entry requirements

MSc: UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Course modules

Fashion and Lifestyle Brand Lab; Fashion and Lifestyle Marketing: Theories and Concepts; Consumer Insights; Career Planning and Professional Development; Fashion and Lifestyle Retail Experiences; Fair Fashion; Trend and Design Decisions; Introduction to Research Methods; Research Project

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 - 1 Years
MSc Part-time September 2019 - 2 Years
MSc Part-time January 2020 - 2 Years
MSc Full-time January 2020 - 16 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Get in touch

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Key information

Contact: 
Student Enquiries
Telephone number: 
01413318630