Glasgow Caledonian University
Fashion and Lifestyle Marketing
MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
MSc: UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Fashion and Lifestyle Brand Lab; Fashion and Lifestyle Marketing: Theories and Concepts; Consumer Insights; Career Planning and Professional Development; Fashion and Lifestyle Retail Experiences; Fair Fashion; Trend and Design Decisions; Introduction to Research Methods; Research Project
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2019||-||1 Years|
|MSc||Part-time||September 2019||-||2 Years|
|MSc||Part-time||January 2020||-||2 Years|
|MSc||Full-time||January 2020||-||16 Months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
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