Glasgow Caledonian University

Glasgow Caledonian University

International Marketing

Combining the latest academic thinking and industry practice underpinning marketing today, the programme reflects the increasingly global dynamic of modern business. The programme will provide you with an integrated knowledge of contemporary marketing management in a national and international context. The programme provides an integrated knowledge of contemporary marketing management in a national and international context. The course focuses on consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. It aims to enthuse and challenge students by incorporating current academic thinking, theories and practice with live business projects, industry-led workshops and master classes, along with group projects and presentations that simulate real life business challenges and encourage practical thinking.

Entry requirements

Normally UK 2.2 or equivalent. For applicants who do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. Students whose 1st language is not English require an IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.

Course modules

Modules include: Contemporary social marketing; personal and professional development; contemporary issues for business and society; consumer-led marketing; strategic decisions in the international marketplace; brand value (inception to delivery); research methods; dissertation.

Sponsorship information

Some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. Scholarships of £1,000 are available to all international students; there are no special application forms for scholarships and decisions will be made on the basis of the information provided with the application forms.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Glasgow Caledonian University Glasgow G4 0BA Scotland

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