Glasgow Caledonian University
The programme provides an integrated knowledge of contemporary marketing management in a national and international context. The course focuses on consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. It aims to enthuse and challenge students by incorporating current academic thinking, theories and practice with live business projects, industry-led workshops and master classes, along with group projects and presentations that simulate real life business challenges and encourage practical thinking.
Normally UK 2.2 or equivalent. For applicants who do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. Students whose 1st language is not English require an IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.
Modules include: Consumer-led marketing; strategic decisions in the international marketplace; brand value (inception to deliver); global strategy (challenges and choices); personal and professional development; contemporary issues; research methods; dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 6,835 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 10,400 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 6,835 per Academic year (rest of UK fees (Scottish courses))||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Glasgow Caledonian University||Glasgow||G4 0BA||Scotland|
0141 331 8630