Glasgow Caledonian University

Glasgow Caledonian University

International Marketing

The programme provides an integrated knowledge of contemporary marketing management in a national and international context. The course focuses on consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. It aims to enthuse and challenge students by incorporating current academic thinking, theories and practice with live business projects, industry-led workshops and master classes, along with group projects and presentations that simulate real life business challenges and encourage practical thinking.

Entry requirements

Normally UK 2.2 or equivalent. For applicants who do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. Students whose 1st language is not English require an IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.

Course modules

Modules include: Consumer-led marketing; strategic decisions in the international marketplace; brand value (inception to deliver); global strategy (challenges and choices); personal and professional development; contemporary issues; research methods; dissertation.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 6,835 per Academic year (home fees) 12 months
MSc Full-time £ 10,400 per Academic year (overseas fees) 12 months
MSc Full-time £ 6,835 per Academic year (rest of UK fees (Scottish courses)) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Glasgow Caledonian University Glasgow G4 0BA Scotland

Key information

Student enquiries
Telephone number: 
0141 331 8630