Glasgow Caledonian University
Combining the latest academic thinking and industry practice underpinning marketing today, the programme reflects the increasingly global dynamic of modern business. The programme will provide you with an integrated knowledge of contemporary marketing management in a national and international context. The programme provides an integrated knowledge of contemporary marketing management in a national and international context. The course focuses on consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. It aims to enthuse and challenge students by incorporating current academic thinking, theories and practice with live business projects, industry-led workshops and master classes, along with group projects and presentations that simulate real life business challenges and encourage practical thinking.
Some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. Scholarships of £1,000 are available to all international students; there are no special application forms for scholarships and decisions will be made on the basis of the information provided with the application forms.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||-||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Glasgow Caledonian University||Glasgow||G4 0BA||Scotland|
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