Glasgow Caledonian University
Luxury Brand Marketing
The programme aims provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You�ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad.
Normally UK 2.2 Honours degree (or equivalent) in any business-related discipline. Applicants with a 2.2 degree in another discipline wishing to move into this area may also be considered. Applicants who do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. Academic IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.
Modules include: Consumer-led luxury marketing; legal aspects of brand management; luxury branding and retailing; global strategy (challenges and choices); contemporary issues; personal and professional development; research methods; dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 8,400 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 12,600 per Academic year (overseas fees)||12 months|
|MSc||Full-time||£ 8,400 per Academic year (rest of UK fees (Scottish courses))||12 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Glasgow Caledonian University||Glasgow||G4 0BA||Scotland|
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Postgraduate Admissions Team
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