Glasgow Caledonian University

Glasgow Caledonian University

Luxury Brand Marketing

The programme aims provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry. You�ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad.

Entry requirements

Normally UK 2.2 Honours degree (or equivalent) in any business-related discipline. Applicants with a 2.2 degree in another discipline wishing to move into this area may also be considered. Applicants who do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. Academic IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.

Course modules

Modules include: Consumer-led luxury marketing; legal aspects of brand management; luxury branding and retailing; global strategy (challenges and choices); contemporary issues; personal and professional development; research methods; dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time £ 8,400 per Academic year (home fees) 12 months
MSc Full-time £ 12,600 per Academic year (overseas fees) 12 months
MSc Full-time £ 8,400 per Academic year (rest of UK fees (Scottish courses)) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Glasgow Caledonian University Glasgow G4 0BA Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Admissions Team
Telephone number: 
0141 331 8630