Glasgow Caledonian University

Glasgow Caledonian University

Creative and Cultural Business

You will study the policy and regulatory issues which shape the creative and cultural industries; competing ideas of creativity and business models for turning ideas into success and revenue; and how central Web 3.0, digital technologies and communication media and strategies are to conceiving and marketing new creative ideas across different sectors and platforms. After that, you will develop your specialisation within one of our 5 professional themes: Events; fashion marketing; heritage and tourism; journalism, public relations and communications; sports.

Entry requirements

A UK Honours degree 2.2 or equivalent in any subject area, If you do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience. For international students academic IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5.

Course modules

Modules may include: Comparative policy, structures and professional practice in the creative and cultural industries; digital fashion branding and delivery; personal and professional development; events place and society; event experiences; consumer led fashion marketing; strategic decisions in the international fashion marketplace; heritage management; tourism destination management; international journalism (theory and practice); media, communication and public relations; sport event tourism; researching the TV drama fiction market; work-based project in the creative and cultural industries.

Assessment methods

Your work will be assessed by different kinds of coursework, including essays, seminar presentations, online/blog discussions, and, in several themes, a practical assignment where you devise and pitch a creative idea or solution in response to a real brief drawn from that creative sector.

Sponsorship information

Some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. Scholarships of £1,000 are available to all international students; there are no special application forms for scholarships and decisions will be made on the basis of the information provided with the application forms.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Glasgow Caledonian University Glasgow G4 0BA Scotland

Key information

Postgraduate Admissions Team
Telephone number: 
0141 331 8630