Goldsmiths, University of London

Goldsmiths, University of London

Consumer Behaviour

This programme equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgments, decision-making and behavior; you will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers; the programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market; you will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations; you will develop the skills necessary to conduct independent research and to understand: the psychological impact of various types of media, the psychological processes underlying consumer behaviour, the psychology of consumer preferences, psychological theories of attitude change, persuasion, and influence; the psychology of branding, and behavioural economics (including the psychology of pricing).

Assessment methods

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 12,190 per Year 1 (EU) 1 years
MSc Full-time September 2017 GBP 12,190 per Year 1 (England) 1 years
MSc Full-time September 2017 GBP 17,280 per Year 1 (International) 1 years
MSc Full-time September 2017 GBP 12,190 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 12,190 per Year 1 (Scotland) 1 years
MSc Full-time September 2017 GBP 12,190 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Goldsmiths, University of London Lewisham SE14 6NW South East

Get in touch

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Key information

Contact: 
Course Enquiries
Telephone number: 
020 7078 5300