Goldsmiths, University of London
This programme equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgments, decision-making and behavior; you will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers; the programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market; you will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations; you will develop the skills necessary to conduct independent research and to understand: the psychological impact of various types of media, the psychological processes underlying consumer behaviour, the psychology of consumer preferences, psychological theories of attitude change, persuasion, and influence; the psychology of branding, and behavioural economics (including the psychology of pricing).
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||GBP 12,190 per Year 1 (EU)||1 years|
|MSc||Full-time||September 2017||GBP 12,190 per Year 1 (England)||1 years|
|MSc||Full-time||September 2017||GBP 17,280 per Year 1 (International)||1 years|
|MSc||Full-time||September 2017||GBP 12,190 per Year 1 (Northern Ireland)||1 years|
|MSc||Full-time||September 2017||GBP 12,190 per Year 1 (Scotland)||1 years|
|MSc||Full-time||September 2017||GBP 12,190 per Year 1 (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Goldsmiths, University of London||Lewisham||SE14 6NW||South East|
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