Goldsmiths, University of London

Goldsmiths, University of London

Consumer Behaviour

This programme equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgments, decision-making and behavior; you will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers; the programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market; you will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations; you will develop the skills necessary to conduct independent research and to understand: the psychological impact of various types of media, the psychological processes underlying consumer behaviour, the psychology of consumer preferences, psychological theories of attitude change, persuasion, and influence; the psychology of branding, and behavioural economics (including the psychology of pricing).

Entry requirements

An undergraduate degree of at least upper 2nd Class standard (or equivalent); appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis; this may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

Course modules

This programme consists of five core courses (90 combined credits) two optional courses (30 combined credits), and a research dissertation (60 credits), totalling a collective value of 180 credits; the courses are organised within the IMS and most have a strong practical component; all lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.


Qualification Study mode Fee Course duration
MSc Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Goldsmiths, University of London Lewisham SE14 6NW South East

Key information

Course Enquiries
Telephone number: 
020 7078 5300