Goldsmiths, University of London

Goldsmiths, University of London

Brands, Communication and Culture

This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications - branding. The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding - in business, but also in politics, government, sport and culture - has changed the societies we live in.

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered for some programmes if you aren't a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

Course modules

The programme is made up of two core modules, between two and four options modules, and a dissertation. The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy. The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture. Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations. For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology. Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Assessment methods

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 7,080 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 15,150 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 7,080 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 7,080 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 7,080 per Year 1 (Wales) 1 years
MA Full-time September 2016 GBP 7,080 per Year 1 (EU) 1 years
MA Part-time September 2016 GBP 3,540 per Year 1 (EU) 2 years
MA Part-time September 2016 GBP 3,540 per Year 1 (England) 2 years
MA Part-time September 2016 GBP 3,540 per Year 1 (Northern Ireland) 2 years
MA Part-time September 2016 GBP 3,540 per Year 1 (Scotland) 2 years
MA Part-time September 2016 GBP 3,540 per Year 1 (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Goldsmiths, University of London Lewisham SE14 6NW South East

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Key information

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