Heriot-Watt University

Heriot-Watt University


This course covers the key concepts, tools and techniques of marketing.

Entry requirements

Relevant undergraduate degree; or passes in marketing and 2 other core courses.

Course modules

Core modules: consumer behaviour; international marketing; marketing; marketing communications; marketing research. Choose 4 elective modules: marketing channels; negotiation; principles of retailing; quantitative methods; research methods for business and management; sales force management; services marketing.


Qualification Study mode Start month Fee Course duration
MSc Distance learning £ 875 per Credit module (home fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Virtual Learning Environment

Key information

Enquiries, Edinburgh Business School
Telephone number: 
0131 4513090