This course covers the key concepts, tools and techniques of marketing.
Relevant undergraduate degree; or passes in marketing and 2 other core courses.
Core modules: consumer behaviour; international marketing; marketing; marketing communications; marketing research. Choose 4 elective modules: marketing channels; negotiation; principles of retailing; quantitative methods; research methods for business and management; sales force management; services marketing.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Distance learning||£ 875 per Credit module (home fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Virtual Learning Environment|
Enquiries, Edinburgh Business School