Heriot-Watt University

Heriot-Watt University

Marketing

This course covers the key concepts, tools and techniques of marketing.

Entry requirements

Relevant undergraduate degree; or passes in marketing and 2 other core courses.

Course modules

Core modules: consumer behaviour; international marketing; marketing; marketing communications; marketing research. Choose 4 elective modules: marketing channels; negotiation; principles of retailing; quantitative methods; research methods for business and management; sales force management; services marketing.

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Distance learning September 2016 GBP 875 per Credit (England) 1 years
MSc Distance learning September 2016 GBP 875 per Credit (Northern Ireland) 1 years
MSc Distance learning September 2016 GBP 875 per Credit (Scotland) 1 years
MSc Distance learning September 2016 GBP 875 per Credit (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Virtual Learning Environment

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Enquiries, Edinburgh Business School
Telephone number: 
0131 4513090