Heriot-Watt University

Heriot-Watt University

International Marketing Management with Consumer Psychology

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Entry requirements

A good Honours degree (1st or 2nd Class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university. If English is not the applicants 1st language, the minimum requirement for English language is IELTS 6.5 (or equivalent) with no component lower than 6.0.

Course modules

Semester 1: strategic marketing; contemporary consumers; marketing logistics; consumer ergonomics. Semester 2: branding and communications; research philosophy and practice; consumer and economic psychology; managing diversity in business.

Assessment methods

The MSc dissertation is then undertaken between May and August.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 15,400 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 7,800 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 7,800 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 7,800 per Year 1 (Wales) 1 years
MSc Full-time September 2016 GBP 7,800 per Year 1 (EU) 1 years
MSc Full-time September 2016 GBP 7,800 per Year 1 (England) 1 years
MSc Part-time September 2016 GBP 4,500 per Year 1 (England) 2 years
MSc Part-time September 2016 GBP 7,695 per Year 1 (International) 2 years
MSc Part-time September 2016 GBP 4,500 per Year 1 (Northern Ireland) 2 years
MSc Part-time September 2016 GBP 3,970 per Year 1 (Scotland) 2 years
MSc Part-time September 2016 GBP 4,500 per Year 1 (Wales) 2 years
MSc Part-time September 2016 GBP 3,970 per Year 1 (EU) 2 years
PgDip Full-time September 2016 GBP 7,800 per Year 1 (EU) 9 months
PgDip Full-time September 2016 GBP 7,800 per Year 1 (England) 9 months
PgDip Full-time September 2016 GBP 15,400 per Year 1 (International) 9 months
PgDip Full-time September 2016 GBP 7,800 per Year 1 (Northern Ireland) 9 months
PgDip Full-time September 2016 GBP 7,800 per Year 1 (Scotland) 9 months
PgDip Full-time September 2016 GBP 7,800 per Year 1 (Wales) 9 months
PgDip Part-time September 2016 GBP 3,970 per Year 1 (EU) 21 months
PgDip Part-time September 2016 GBP 4,500 per Year 1 (England) 21 months
PgDip Part-time September 2016 GBP 7,695 per Year 1 (International) 21 months
PgDip Part-time September 2016 GBP 4,500 per Year 1 (Northern Ireland) 21 months
PgDip Part-time September 2016 GBP 3,970 per Year 1 (Scotland) 21 months
PgDip Part-time September 2016 GBP 4,500 per Year 1 (Wales) 21 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Edinburgh Campus Edinburgh EH14 4AS Scotland

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Office
Telephone number: 
0131 4513284