Hult International Business School

Hult International Business School

International Marketing

This programme equips students with valuable general skills in management and strategy and with specialized skills in market research, branding, consumer behavior, sales, and new product development; this combined business and marketing experience prepares graduates for a wide array of careers that go beyond functional marketing.

Entry requirements

Successful applicants generally possess a Bachelor degree or equivalent and have English proficiency; applicants whose 1st language is not English require a TOEFL or IELTS score; applicants are required to take the Graduate Management Admission Test.

Course modules

Core modules include: understanding the customer; new product development; digital marketing and social media; advertising; sales; marketing analytics; pricing strategy; public relations and corporate communications. Optional modules include: digitising your business; digital marketing optimisation; user experience design; business creativity from digital leadership; solutions marketing; strategic brand management; business-to-business marketing; foreign market entry strategy.


Qualification Study mode Start month Fee Course duration
MA Full-time £ 30,100 per Academic year (home fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Hult International Business School Europe Campus Camden WC1B 4JP South East

Get in contact

Remember to mention TARGETpostgrad when contacting universities.

Key information

Admissions Office
Telephone number: 
0207 341 8555