Hult International Business School
This programme equips students with valuable general skills in management and strategy and with specialized skills in market research, branding, consumer behavior, sales, and new product development; this combined business and marketing experience prepares graduates for a wide array of careers that go beyond functional marketing.
Successful applicants generally possess a Bachelor degree or equivalent and have English proficiency; applicants whose 1st language is not English require a TOEFL or IELTS score; applicants are required to take the Graduate Management Admission Test.
Core modules include: understanding the customer; new product development; digital marketing and social media; advertising; sales; marketing analytics; pricing strategy; public relations and corporate communications. Optional modules include: digitising your business; digital marketing optimisation; user experience design; business creativity from digital leadership; solutions marketing; strategic brand management; business-to-business marketing; foreign market entry strategy.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||£ 30,100 per Academic year (home fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Hult International Business School Europe Campus||Camden||WC1B 4JP||South East|
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