Keele University

Keele University


The course is designed for students who wish to follow a career in marketing within commercial, professional, industrial or public organisations, and who also require an appreciation of the wider business context.

Entry requirements

All applicants must hold a good honours degree or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered. The University uses a range of relevant selection criteria including academic qualifications, professional experience, evidence of likely commitment to academic study, and an estimate of a candidate�s future potential. Anyone applying from a country where English is not the 1st language is required to take an official test of English language obtaining at least IELTS 6.5/TOEFL 577 or above. Overseas applicants are advised that although it is not an entry requirement, submission of a GRE or GMAT score will be taken as a positive indication of readiness for graduate study. For overseas students who do not meet all direct entry requirements, we offer the opportunity to take an intensive Business Pre-Masters programme leading to the MSc.

Course modules

Marketing management; consuming behaviours; marketing research theory and practice; contemporary issues in marketing; accounting and finance; dissertation.

Assessment methods

Taught modules are usually assessed by a mixed diet of examinations and coursework, the latter including essays, practical projects, marketing plans, reports and presentations.


Qualification Study mode Fee Course duration
PgCert Full-time £ 5,500 per Academic year (home fees) 1 years
PgDip Full-time £ 5,500 per Academic year (home fees) 1 years
MA Full-time £ 5,500 per Academic year (home fees) 1 years
MA Full-time £ 13,500 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Keele Campus Keele ST5 5BG West Midlands

Key information

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