King's College London, University of London

King's College London, University of London

International Marketing

This course prepares students to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Entry requirements

A 2.1 Honours degree in social sciences (in management, economics; sociology; or other appropriate social science subject) or an equivalent overseas qualification.

Course modules

Modules include: Consumer behaviour; international marketing; marketing strategy and planning; marketing theory and practice; research in marketing; plus optional modules.

Assessment methods

Assessment is by written examination for all compulsory modules combined with coursework in some cases. Research project and dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 10,500 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 22,000 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 10,500 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 10,500 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 10,500 per Year 1 (Wales) 1 years
MSc Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Waterloo Campus Southwark SE1 8WA South East

Get in touch

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Key information

Contact: 
Postgraduate Officer, Centre for Arts and Sciences Admissions (CASA)
Telephone number: 
020 7848 7204