King's College London, University of London

King's College London, University of London

International Marketing

This course prepares students to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Entry requirements

A 2.1 Honours degree in social sciences (in management, economics; sociology; or other appropriate social science subject) or an equivalent overseas qualification.

Course modules

Modules include: Consumer behaviour; international marketing; marketing strategy and planning; marketing theory and practice; research in marketing; plus optional modules.

Assessment methods

Assessment is by written examination for all compulsory modules combined with coursework in some cases. Research project and dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,500 per Academic year (home fees) 1 years
MSc Full-time £ 22,000 per Academic year (overseas fees) 1 years
MSc Part-time - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Waterloo Campus Southwark SE1 8WA South East

Key information

Postgraduate Officer, Centre for Arts and Sciences Admissions (CASA)
Telephone number: 
020 7848 7204/1434