King's College London, University of London
This course prepares students to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.
A 2.1 Honours degree in social sciences (in management, economics; sociology; or other appropriate social science subject) or an equivalent overseas qualification.
Modules include: Consumer behaviour; international marketing; marketing strategy and planning; marketing theory and practice; research in marketing; plus optional modules.
Assessment is by written examination for all compulsory modules combined with coursework in some cases. Research project and dissertation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 10,500 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 22,000 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Waterloo Campus||Southwark||SE1 8WA||South East|
Postgraduate Officer, Centre for Arts and Sciences Admissions (CASA)
020 7848 7204/1434