Students are provided with an in-depth understanding of marketing strategy and of the application of management accounting principles in marketing. Knowledge of marketing management principles in B2B, B2C and non-profit contexts are built up and a broad understanding of all areas of the integrated communications mix, such as advertising, PR, sales promotion and sponsorship is developed. Students also develop an understanding of research on buyers' decision making, purchasing and consumption patterns. Students become competent practitioners and users of market research, and are equipped with an understanding of analytical techniques and relevant software.
A 2.1 Honours or equivalent degree in any subject; applicants whose 1st language is not English are expected to have an IELTS score of 6.5 overall, or equivalent.
Modules include: strategic marketing decisions; marketing simulation; global marketing management; integrated marketing communications; buyer behaviour; market research and data analysis; research proposal and dissertation.
Assessment is through a range of coursework.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 7,800 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 11,800 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Kingston Hill||Kingston upon Thames||KT2 7LB||South East|
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