Kingston University

Kingston University


Students are provided with an in-depth understanding of marketing strategy and of the application of management accounting principles in marketing. Knowledge of marketing management principles in B2B, B2C and non-profit contexts are built up and a broad understanding of all areas of the integrated communications mix, such as advertising, PR, sales promotion and sponsorship is developed. Students also develop an understanding of research on buyers' decision making, purchasing and consumption patterns. Students become competent practitioners and users of market research, and are equipped with an understanding of analytical techniques and relevant software.

Entry requirements

A 2.1 Honours or equivalent degree in any subject; applicants whose 1st language is not English are expected to have an IELTS score of 6.5 overall, or equivalent.

Course modules

Modules include: strategic marketing decisions; marketing simulation; global marketing management; integrated marketing communications; buyer behaviour; market research and data analysis; research proposal and dissertation.

Assessment methods

Assessment is through a range of coursework.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 7,800 per Academic year (home fees) 1 years
MSc Full-time £ 11,800 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Kingston Hill Kingston upon Thames KT2 7LB South East

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Key information

Applicant Services
Telephone number: 
0844 855 2177