Advertising and the Creative Economy
This course helps students develop creative skills while also gaining an overview of how to manage the industry effectively within the creative economy.
A 2nd Class degree or above in a relevant area; and/or 2 years' work experience in the creative industries; interview; applicants whose 1st language is not English require IELTS of 6.5.
Modules include: Design thinking and entrepreneurship in practice; managing creativity and innovation; leadership in the creative economy; contemporary issues in the creative economy; integrated marketing communications or marketing communications; global marketing management; strategic brand management; advertising strategy and planning.
Assessment is based on essays, case studies, reports and presentations, plus the final personal research project (approximately 15,000 words).
|Qualification||Study mode||Fee||Course duration|
|MA||Full-time||£ 8,200 per Academic year (home fees)||1 years|
|MA||Full-time||£ 13,000 per Academic year (overseas fees)||1 years|
|MA||Part-time||£ 4,510 per Academic year (home fees)||2 years|
|MA||Part-time||£ 7,150 per Academic year (overseas fees)||2 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Penrhyn Road Campus||Kingston upon Thames||KT1 2EE||South East|
|Kingston Hill||Kingston upon Thames||KT2 7LB||South East|
0844 855 2177