Kingston University

Kingston University

Advertising and the Creative Economy

This course helps students develop creative skills while also gaining an overview of how to manage the industry effectively within the creative economy.

Entry requirements

A 2nd Class degree or above in a relevant area; and/or 2 years work experience in the creative industries; interview; applicants whose 1st language is not English require IELTS of 6.5.

Course modules

Modules include: Design thinking and entrepreneurship in practice; managing creativity and innovation; leadership in the creative economy; contemporary issues in the creative economy; integrated marketing communications or marketing communications; global marketing management; strategic brand management; advertising strategy and planning.

Assessment methods

Assessment is based on essays, case studies, reports and presentations, plus the final personal research project (approximately 15,000 words).

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 8,200 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (Wales) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 13,000 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (Wales) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 13,000 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 8,200 per Year 1 (Northern Ireland) 1 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Scotland) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Wales) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (England) 2 years
MA Part-time September 2016 GBP 7,150 per Year 1 (International) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Northern Ireland) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Scotland) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Wales) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (England) 2 years
MA Part-time September 2016 GBP 7,150 per Year 1 (International) 2 years
MA Part-time September 2016 GBP 4,510 per Year 1 (Northern Ireland) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Penrhyn Road Campus Kingston upon Thames KT1 2EE South East
Kingston Hill Kingston upon Thames KT2 7LB South East

Get in touch

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Key information

Contact: 
Applicant Services
Telephone number: 
0844 855 2177