Public Relations and Corporate Communications
This course addresses the key issues in corporate communications and marketing. Students explore the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. They also investigate the importance to organisations of managing corporate social responsibility. Students develop a firm appreciation of the core marketing principles and practice from which all communications-related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition they learn about the value of market research to help make sound communications decisions.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2016||GBP 8,200 per Year 1 (England)||1 years|
|MA||Full-time||September 2016||GBP 12,500 per Year 1 (International)||1 years|
|MA||Full-time||September 2016||GBP 8,200 per Year 1 (Northern Ireland)||1 years|
|MA||Full-time||September 2016||GBP 8,200 per Year 1 (Scotland)||1 years|
|MA||Full-time||September 2016||GBP 8,200 per Year 1 (Wales)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Kingston Hill||Kingston upon Thames||KT2 7LB||South East|
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