Kingston University

Kingston University

Marketing Communications and Advertising

This course provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.

Entry requirements

A 2.1 Honours degree (or overseas equivalent) in any discipline; applicants whose 1st language is not English require an IELTS score of 6.0 overall or equivalent.

Course modules

Modules include: Integrated marketing communications; advertising strategy and planning; public relations; global marketing management; market research; buyer behaviour; data analysis; strategic brand management; planning your career in marketing and communications; research methods and dissertation.

Assessment methods

Assessment is through coursework and examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 GBP 10,000 per Year 1 (England) 1 years
MA Full-time September 2016 GBP 14,300 per Year 1 (International) 1 years
MA Full-time September 2016 GBP 10,000 per Year 1 (Northern Ireland) 1 years
MA Full-time September 2016 GBP 10,000 per Year 1 (Scotland) 1 years
MA Full-time September 2016 GBP 10,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Kingston Hill Kingston upon Thames KT2 7LB South East

Get in touch

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Key information

Contact: 
Applicant Services
Telephone number: 
0844 855 2177