Kingston University

Kingston University

Marketing and Brand Management

This course covers a range of issues related to service operations, consumer behaviour, project management and the legal issues related to business. Students focus on retail management and marketing topics, exploring key developments and trends in this area through a range of workshops and consultancy projects.

Entry requirements

A 1st degree at 2nd Class Honours level; work experience or non standard qualifications are considered; applicants whose 1st language is not English need an IELTS test with an overall score of 6.5.

Course modules

Modules include: Services marketing strategy; services operations management; buyer behaviour; entrepreneurship in an international context; consultancy practice; e-commerce operations; retail management and marketing; services management workshops; research methods; dissertation.

Assessment methods

Assessment methods include: reports; presentations; group projects; examinations; case studies.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,000 per Academic year (home fees) 1 years
MSc Full-time £ 14,300 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Kingston Hill Kingston upon Thames KT2 7LB South East

Key information

Applicant Services
Telephone number: 
0844 855 2177