Marketing and Brand Management
This course covers a range of issues related to service operations, consumer behaviour, project management and the legal issues related to business. Students focus on retail management and marketing topics, exploring key developments and trends in this area through a range of workshops and consultancy projects.
A 1st degree at 2nd Class Honours level; work experience or non standard qualifications are considered; applicants whose 1st language is not English need an IELTS test with an overall score of 6.5.
Modules include: Services marketing strategy; services operations management; buyer behaviour; entrepreneurship in an international context; consultancy practice; e-commerce operations; retail management and marketing; services management workshops; research methods; dissertation.
Assessment methods include: reports; presentations; group projects; examinations; case studies.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 10,000 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 14,300 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Kingston Hill||Kingston upon Thames||KT2 7LB||South East|
0844 855 2177