International Business Management with Marketing
This course enables students to explore a number of areas of business including information management, operations management, marketing, financial resources management, and the management of people and organisations. This specialist pathway also teaches students how marketing management can be structured/modified to develop business beyond historic country and other operating boundaries. It will look at buyer behaviour and examine the latest in marketing theory and practise.
An Honours degree or equivalent; some applicants may be interviewed; applicants whose 1st language is not English require an Academic IELTS score of 6.5 (with a minimum of 6.0 in reading, listening, speaking and writing).
Modules include: Financial resource management; information management; international business strategy; managing people and organisations; marketing; operations management; dissertation; buyer behaviour; international marketing.
Assessment is through examinations; individual and group-based assignments; time-constrained work; case studies; consultancy project; dissertation.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 8,900 per Academic year (home fees)||1 years|
|MSc||Full-time||£ 13,000 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Kingston Hill||Kingston upon Thames||KT2 7LB||South East|
0844 855 2177