Kingston University

Kingston University

Marketing and Strategy

This course explores theories of marketing and strategy and apply their knowledge of theory to critical business issues.

Entry requirements

An Honours degree, or equivalent, in any discipline. Applicants whose 1st language is not English should have an IELTS score of 6.5 overall, with special conditions in all elements.

Course modules

Modules include: Strategic marketing decisions; marketing simulation; buyer behaviour; integrated marketing communications; global marketing management; market research and data analysis; research proposal and dissertation.

Assessment methods

Assessment is based on coursework.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 10,000 per Year 1 (England) 1 years
MSc Full-time September 2016 GBP 14,300 per Year 1 (International) 1 years
MSc Full-time September 2016 GBP 10,000 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2016 GBP 10,000 per Year 1 (Scotland) 1 years
MSc Full-time September 2016 GBP 10,000 per Year 1 (Wales) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Penrhyn Road Campus Kingston upon Thames KT1 2EE South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Applicant Services
Telephone number: 
0844 855 2177