Kingston University

Kingston University

Strategic Marketing

This course will help students learn to apply strategies, models and techniques to real case studies and business issues from work.

Entry requirements

Applications should possess a 1st degree (or an equivalent approved professional qualification), a postgraduate marketing qualification and at least 3 years' marketing work experience. Applicants whose 1st language is not English should have an IELTS score of 6.5 overall, with special conditions in all elements.

Course modules

Modules include: Practitioner self development; the evolution of marketing thought and practice; understanding consumers; winning and retaining customers; strategic marketing and brand management; market analysis; research methods and dissertation.

Assessment methods

Assessment is based written assignments, research proposal and project.


Qualification Study mode Fee Course duration
MSc Part-time £ 8,200 per Academic year (home fees) 1 years
MSc Part-time £ 8,200 per Academic year (overseas fees) 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Penrhyn Road Campus Kingston upon Thames KT1 2EE South East

Key information

Applicant Services
Telephone number: 
0844 855 2177