This course will help students learn to apply strategies, models and techniques to real case studies and business issues from work.
Applications should possess a 1st degree (or an equivalent approved professional qualification), a postgraduate marketing qualification and at least 3 years' marketing work experience. Applicants whose 1st language is not English should have an IELTS score of 6.5 overall, with special conditions in all elements.
Modules include: Practitioner self development; the evolution of marketing thought and practice; understanding consumers; winning and retaining customers; strategic marketing and brand management; market analysis; research methods and dissertation.
Assessment is based written assignments, research proposal and project.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Part-time||£ 8,200 per Academic year (home fees)||1 years|
|MSc||Part-time||£ 8,200 per Academic year (overseas fees)||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Penrhyn Road Campus||Kingston upon Thames||KT1 2EE||South East|
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