Lancaster University

Lancaster University

Management Science and Market Analytics

This programme is ideal if you're keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this programme has a highly practical focus. With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

Entry requirements

A degree in a quantitative subject. Applicants with 1st degrees in mathematics, statistics, physics, engineering and management science are regularly admitted, and applicants from other disciplines who can show evidence of quantitative problem-solving skills are encouraged to apply. Applicants whose 1st language is not English require an IELTS score of 7.0 overall or equivalent qualification (minimum element scores apply).

Course modules

Subject areas include: Applying statistical models in business; problem solving skills for consultants; spread sheet modelling; introduction to management science and marketing analytics; data mining for marketing, sales and finance; forecasting; marketing analytics and modelling; marketing research methods; pricing analytics and revenue management; e-marketing.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 GBP 10,500 per Year 1 (Northern Ireland) 12 months
MSc Full-time September 2016 GBP 10,500 per Year 1 (Scotland) 12 months
MSc Full-time September 2016 GBP 10,500 per Year 1 (Wales) 12 months
MSc Full-time September 2016 GBP 10,500 per Year 1 (England) 12 months
MSc Full-time September 2016 GBP 17,000 per Year 1 (International) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lancaster University Lancaster LA1 4YW North West

Get in touch

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Key information

Contact: 
Postgraduate Enquiries
Telephone number: 
01524 593840