Lancaster University

Lancaster University

Advanced Marketing Management

Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront �real� world issues in marketing. Our programme is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required. The programme has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM�s Professional Postgraduate Diploma in Marketing. Following the taught modules each student carries out an individual in-depth piece of research and produces a dissertation, this is often based on a practical project conducted with a company.

Entry requirements

A degree in Marketing or in a related business subject with a significant marketing component or degrees in other subjects with significant practical experience in marketing may also be considered. Applicants whose 1st language is not English require an IELTS score of 7.0 overall (minimum element scores apply), or an equivalent qualification.

Course modules

Compulsory modules: Marketing in practice; researching markets and marketing; developing a critical understanding of marketing (consumer, business to business and product, service systems). Optional modules may include: Brand communications; brand management; business models and market makers; digital marketing; managing marketing channels; managing prices and profits.

Assessment methods

Assessment methods include individual and group coursework, examinations and a dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 10,500 per Academic year (home fees) 12 months
MSc Full-time £ 17,000 per Academic year (overseas fees) 12 months
MSc Full-time £ 10,000 per Academic year (EU fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lancaster University Lancaster LA1 4YW North West

Key information

Postgraduate Enquiries
Telephone number: 
01524 510733