Lancaster University

Lancaster University

Marketing

This programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. Students gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. Students also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets. The emphasis throughout is on the relationship between theory and practice, and students will constantly be challenged to reflect on how the ideas they encounter translate to real-world settings. Through international cases, simulations and projects, students will be exposed to many different marketing contexts: culminating in the marketing 'deep dive' in the final term. Here students work in collaboration with key industry players to come up with solutions to a current and pressing problem, and present their findings to an expert panel of marketing practitioners and academics.

Entry requirements

A degree in any discipline such as the arts, the humanities, engineering or business. Students whose 1st language is not English must provide evidence of proficiency in the English language (IELTS or TOEFL or equivalent).

Course modules

Subject areas include: Consumer behaviour; dissertation; introduction to marketing theory; markets; marketing; marketing communications; strategic marketing in practice.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time - 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Marketing Postgraduate Enquiries
Telephone number: 
01524 510901