Lancaster University

Lancaster University

Psychology of Advertising

This programme links psychological research skills, and knowledge of human behaviour, with the domain of advertising. As well as developing an understanding of advertising research design, you will undertake dissertation research that applies psychological theory to leading-edge issues in advertising or real-time commercial needs. This is conducted within an unpaid internship during the summer with a communications organisation (giving invaluable commercial experience), or within the postgraduate department for more specialised 'lab-based' experiments. This course provides Economic and Social Research Council (ESRC) accredited training.

Entry requirements

Upper 2nd Class Honours degree, or its equivalent, in psychology or a related discipline. Students whose 1st language is not English must provide evidence of proficiency in the English language: IELTS score of 6.5 or equivalent qualification.

Course modules

Modules include: Advanced advertising theory; analysing and interpreting data; analysing talk and text; dissertation; practical advertising research and planning; psychological aspects of advertising.

Assessment methods

Assessment is through coursework and dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time October 2016 GBP 6,830 per Year 1 (England) 12 months
MSc Full-time October 2016 GBP 17,880 per Year 1 (International) 12 months
MSc Full-time October 2016 GBP 6,830 per Year 1 (Northern Ireland) 12 months
MSc Full-time October 2016 GBP 6,830 per Year 1 (Scotland) 12 months
MSc Full-time October 2016 GBP 6,830 per Year 1 (Wales) 12 months
MSc Part-time October 2016 GBP 3,415 per Year 1 (Northern Ireland) 24 months
MSc Part-time October 2016 GBP 3,415 per Year 1 (Scotland) 24 months
MSc Part-time October 2016 GBP 3,415 per Year 1 (Wales) 24 months
MSc Part-time October 2016 GBP 3,415 per Year 1 (England) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lancaster University Lancaster LA1 4YW North West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Enquiries
Telephone number: 
01524 593795