Lancaster University

Lancaster University

Psychology of Advertising

This MSc links psychological research skills, and knowledge of human behaviour, with the domain of advertising. As well as developing an understanding of advertising research design, you will undertake dissertation research that applies psychological theory to leading-edge issues in advertising or real-time commercial needs. This is conducted within an unpaid internship during the summer with a communications organisation (giving invaluable commercial experience), or within the postgraduate department for more specialised �lab-based� experiments. This course provides ESRC accredited training. You will be well placed for client or agency opportunities in advertising planning, marketing communications, media planning, digital marketing, brand planning, and qualitative research on graduation.

Entry requirements

Upper 2nd Class Honours degree, or its equivalent, in psychology or a related discipline. IELTS: 6.5 or equivalent.

Course modules

Modules: advanced advertising theory; analysing and interpreting data; analysing talk and text; dissertation; practical advertising research and planning; psychological aspects of advertising.

Assessment methods

Assessment is through coursework and dissertation.


Qualification Study mode Fee Course duration
MSc Full-time £ 6,830 per Academic year (home fees) 12 months
MSc Full-time £ 17,880 per Academic year (overseas fees) 12 months
MSc Part-time £ 3,415 per Academic year (home fees) 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Lancaster University Lancaster LA1 4YW North West

Key information

Postgraduate Enquiries
Telephone number: 
01524 593795