Liverpool Hope University

Liverpool Hope University

Marketing Management

The course fosters critical thinking about marketing, qualitative and quantitative marketing research, along with associated business and management problems; it enhances students' marketing problem solving skills, as well as providing the key specialist skills that are required for marketing management roles; it aides understanding of and promotes action on both secondary and primary marketing research data to enhance marketing decisions.

Entry requirements

Normally a 1st Class or upper 2nd Class Honours degree in marketing, psychology, economics, business, management or education (other subjects considered). Applications from students who do not hold a 1st or 2.1 Honours degree (or equivalent) will be asked to demonstrate potential to achieve a Master's award via a sample of academic writing and interview before an offer is made. Students whose 1st language is not English there is a language requirement of IELTS 6.5 overall (reading 6, writing 6), TOEFL ibt 87, or other equivalent recognised English language qualification.

Course modules

Modules: marketing management; international marketing; marketing science; global business ethics.; management strategy; human resource management; knowledge management and development; elective course; research methods for management; research dissertation.

Assessment methods

Assessment include written assignments and presentations.


Qualification Study mode Start month Fee Course duration
MA Full-time £ 6,000 per Academic year (home fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Hope Park Liverpool L16 9JD North West

Key information

Student Recruitment Team
Telephone number: 
0151 291 3111