Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. •Course available to study full time (1 year) and part time (2 years) •Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies •Developed in partnership with industry and delivered by both academics and industry professionals •Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers •Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication. A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 - 12 months
MSc Part-time September 2017 - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University Liverpool L3 2AJ North West

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Key information

Contact: 
Course Enquiries
Telephone number: 
0151 231 5090