Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

This programme aims to equip students with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

Entry requirements

You should have or expect to gain a good 2nd Class Honours degree. Honours degrees in marketing, public relations, business, computing and media would be useful, however a degree in any relevant discipline will be accepted. Non-UK applicants will be considered in line with normal entry requirements, and will also be expected to have demonstrated competence in English language equivalent to a minimum of IELTS 6.0 (minimum score of 5.5 in each individual component). If you have studied and successfully achieved a UK degree or degree from a majority English speaking country within 24 months of the start of the course are exempt from this requirement.

Course modules

Core modules: Digital marketing in context; digital marketing current and emerging technologies; marketing, consumer and business insights; digital marketing strategy and planning; digital marketing campaign management; research methods for digital marketing; activity based learning project.

Assessment methods

Assessment methods include digital marketing campaign.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 12 months
MSc Part-time September 2016 - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University Liverpool L3 2AJ North West

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Course Enquiries
Telephone number: 
0151 231 5090