Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

This programme aims to equip students with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

Entry requirements

You should have or expect to gain a good 2nd Class Honours degree. Honours degrees in marketing, public relations, business, computing and media would be useful, however a degree in any relevant discipline will be accepted. Non-UK applicants will be considered in line with normal entry requirements, and will also be expected to have demonstrated competence in English language equivalent to a minimum of IELTS 6.0 (minimum score of 5.5 in each individual component). If you have studied and successfully achieved a UK degree or degree from a majority English speaking country within 24 months of the start of the course are exempt from this requirement.

Course modules

Core modules: Digital marketing in context; digital marketing current and emerging technologies; marketing, consumer and business insights; digital marketing strategy and planning; digital marketing campaign management; research methods for digital marketing; activity based learning project.

Assessment methods

Assessment methods include digital marketing campaign.


Qualification Study mode Fee Course duration
MSc Full-time - 12 months
MSc Part-time - 24 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University Liverpool L3 2AJ North West

Key information

Course Enquiries
Telephone number: 
0151 231 5090