Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. •Course available to study full time (1 year) and part time (2 years) •Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies •Developed in partnership with industry and delivered by both academics and industry professionals •Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers •Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication. A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

Course modules

Please see guidance below on modules for further information on what you will study. •Digital Marketing in Context You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO •Digital Marketing (current and emerging technologies) Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing •Marketing, Consumer and Business Insights By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation •Digital Marketing Strategy and Planning This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief •Digital Marketing Campaign Management This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project •Research Methods for Digital Marketing Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation •Dissertation Complete a 15,000 word research study on a theme of your choice

Assessment methods

You will be assessed entirely through written pieces of work in the form of reports and essays The key concepts and trends of digital marketing will be introduced via case studies and hands on practical work. You will be prepared for management and leadership roles via a taught module in semester one and hands on experience of campaign management in semester two. Next, you will work to plan a digital marketing campaign. This will demand both innovative and creative thinking, and a good understanding of current and emerging technologies as well as practical project management techniques using an industry standard methodology, such as Agile. You will work to a live client brief, either arranged by yourself (and approved by tutors) or provided by industry partners linked to Liverpool Business School.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 GBP 13,250 per Year 1 (International) 1 Years
MSc Full-time September 2018 GBP 6,250 per Year 1 (Home/EU) 1 Years
MSc Part-time September 2018 GBP 35 per Credit (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University L2 2QP North West

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Key information

Liverpool Business School
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