Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences. - Learn from staff with strong links to professional bodies - Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing - Benefit from course content which is of a professional standard relevant to potential marketeers Informed by current industry best practice, this Masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena. As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.

Entry requirements

MSc: You will need: a good second class honours degree in any relevant discipline Additional Information IDM and CAM qualifications will be considered alongside relevant industry experience Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area IELTS 6.0 (minimum 5.5 in each component) Pearson 50-57 RPL is accepted on this programme International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details International students entering on a Tier 4 visa cannot study part-time If you have any specific requirements, please contact busadmissions@ljmu.ac.uk Please note: All international qualifications are subject to a qualification equivalency check via NARIC. View country specific entry requirements: www.ljmu.ac.uk/study/courses/international-entry-requirements Contact LJMU's International Admissions Team (internationaladmissions@ljmu.ac.uk) for guidance on visa information. Further information is also available from our international web pages: www.ljmu.ac.uk/international

Course modules

Your programme is made up of a number of core modules which are part of the course framework. Some programmes also have optional modules that can be selected to enhance your learning in certain areas and many feature a dissertation, extended report or research project to demonstrate your advanced learning. Core Modules Digital Marketing in Context (20 credits) Digital Marketing Current and Emerging Technologies (20 credits) Digital Marketing Strategy and Planning (20 credits) Digital Marketing Campaign Management (20 credits) Research Methods for Digital Marketing (20 credits) Marketing, Consumer and Business Insights (20 credits)

Assessment methods

To cater for the wide-ranging content of our courses and the varied learning preferences of our students, we offer a range of assessment methods on each programme. Assessment techniques vary from module to module to reflect relevant assessment approaches and the key learning points of each topic. Assessment methods on this programme include: presentations, reports and portfolio assessments. There are no formal examinations.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 6,900 per Year 1 (Scotland) 1 Years
MSc Full-time September 2019 6,900 per Year 1 (EU) 1 Years
MSc Full-time September 2019 6,900 per Year 1 (Wales) 1 Years
MSc Full-time September 2019 13,950 per Year 1 (International) 1 Years
MSc Full-time September 2019 6,900 per Year 1 (Northern Ireland) 1 Years
MSc Full-time September 2019 6,900 per Year 1 (England) 1 Years
MSc Part-time September 2019 38 per Credit (Northern Ireland) 2 Years
MSc Part-time September 2019 38 per Credit (Wales) 2 Years
MSc Part-time September 2019 38 per Credit (England) 2 Years
MSc Part-time September 2019 38 per Credit (EU) 2 Years
MSc Part-time September 2019 38 per Credit (Scotland) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University L2 2QP North West

Get in touch

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Key information

Contact: 
Liverpool Business School
Telephone number: 
01512318080