Liverpool John Moores University

Liverpool John Moores University

Digital Marketing

The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. •Course available to study full time (1 year) and part time (2 years) •Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies •Developed in partnership with industry •Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication. A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive. Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds. The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

Entry requirements

MSc: You should have or expect to gain a good 2nd Class Honours degree. Honours degrees in marketing, public relations, business, computing and media would be useful, however a degree in any relevant discipline will be accepted. Non-UK applicants will be considered in line with normal entry requirements, and will also be expected to have demonstrated competence in English language equivalent to a minimum of IELTS 6.0 (minimum score of 5.5 in each individual component). If you have studied and successfully achieved a UK degree or degree from a majority English speaking country within 24 months of the start of the course are exempt from this requirement.

Course modules

MSc: This course is currently undergoing a review which may impact the advertised modules. Any changes will be communicated to interested parties to ensure they wish to proceed with their application. •Digital Marketing in Context You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO •Digital Marketing (current and emerging technologies) Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing •Marketing, Consumer and Business Insights By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation •Digital Marketing Strategy and Planning This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief •Digital Marketing Campaign Management This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project •Research Methods for Digital Marketing Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation •Dissertation Complete a 15,000 word research study on a theme of your choice MSc: Please see guidance below on modules for further information on what you will study. •Digital Marketing in Context You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO •Digital Marketing (current and emerging technologies) Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing •Marketing, Consumer and Business Insights By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation •Digital Marketing Strategy and Planning This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief •Digital Marketing Campaign Management This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project •Research Methods for Digital Marketing Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation •Dissertation Complete a 15,000 word research study on a theme of your choice

Assessment methods

MSc: A variety of assessment methods are used including presentations, reports, portfolio assessments and there are no formal examinations. The key concepts and trends of digital marketing will be introduced via case studies and hands on practical work. You will be prepared for management and leadership roles in semester one and campaign management in semester two. Next, you will develop your understanding of planning a digital marketing campaign. This will demand both innovative and creative thinking, and a good understanding of current and emerging technologies. MSc: A variety of assessment methods are used including presentations, reports, portfolio assessments and there are no formal examinations The key concepts and trends of digital marketing will be introduced via case studies and hands on practical work. You will be prepared for management and leadership roles in semester one and campaign management in semester two. Next, you will develop your understanding of planning a digital marketing campaign. This will demand both innovative and creative thinking, and a good understanding of current and emerging technologies.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 13,250 per Year 1 (International) 1 Years
MSc Full-time September 2018 6,250 per Year 1 (Home/EU) 1 Years
MSc Part-time September 2018 35 per Credit (Home/EU) 2 Years
MSc Full-time September 2019 13,950 per Year 1 (International) 1 Years
MSc Full-time September 2019 6,900 per Year 1 (Home/EU) 1 Years
MSc Part-time September 2019 38 per Credit (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University L2 2QP North West

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Key information

Contact: 
Liverpool Business School
Telephone number: 
01512318080