Liverpool John Moores University

Liverpool John Moores University

Public Relations

This new integrated Master's programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. Graduates will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development. The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). You will study a mix of core and options covering the following topics: Public relations tactics and strategy; public relations-oriented event organisation; digital events and the use of social media; monitoring and evaluation methods; project management; digital communication management; global media management. during the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme's learning outcomes are closely matched to those of the industry's key professional bodies.

Course modules

will study. •PR Perspectives This module provides you with an introduction to the PR world from a theoretical and practitioner perspective •Public Relations Planning and Strategy You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign •Managing Business Research 1 / 2 This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level •Digital Communication Management You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation •Digital Marketing in Context During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing •Media Relations You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases •Research Project You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem The option modules you will study typically include: •Event Management You will develop a deep understanding of the management of an event in the light of good professional public relations practice •International Public Relations The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Assessment methods

A variety of methods are used to assess the professional and practical skills you have developed on the degree. ?Assessment methods including the satisfactory completion of practical tasks, formal reports, presentations and portfolios will all be factored into the assessment of your progress on the degree.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2018 GBP 13,250 per Year 1 (International) 1 Years
MSc Full-time September 2018 GBP 6,250 per Year 1 (Home/EU) 1 Years
MSc Part-time September 2018 GBP 35 per Credit (Home/EU) 2 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Liverpool John Moores University L2 2QP North West

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Key information

Liverpool Business School
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