London College of Communication, University of the Arts London
Graphic Branding and Identity
Driven by intelligent enquiry and evaluation, the coursey challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. The course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context. It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.
An Honours degree in a relevant subject; or a professional or academic qualification recognised as equivalent; or equivalent professional experience; portfolio.
Phase 1: Design literacy; research methods (visual research); major project proposal. Phase 2: Workshop options project; design and rhetoric; research methods (major project definition). Phase 3: Major project resolution (practical and report) or major project resolution (thesis).
Assessment methods include independent project developed under supervision.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||£ 8,000 per Whole course (home fees)||45 weeks|
|MA||Full-time||£ 15,950 per Whole course (overseas fees)||45 weeks|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|London College of Communication||Southwark||SE1 6SB||South East|
020 715 6696