London College of Communication, University of the Arts London

London College of Communication, University of the Arts London

Graphic Branding and Identity

Driven by intelligent enquiry and evaluation, the coursey challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. The course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context. It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Entry requirements

An Honours degree in a relevant subject; or a professional or academic qualification recognised as equivalent; or equivalent professional experience; portfolio.

Course modules

Phase 1: Design literacy; research methods (visual research); major project proposal. Phase 2: Workshop options project; design and rhetoric; research methods (major project definition). Phase 3: Major project resolution (practical and report) or major project resolution (thesis).

Assessment methods

Assessment methods include independent project developed under supervision.


Qualification Study mode Start month Fee Course duration
MA Full-time £ 8,000 per Whole course (home fees) 45 weeks
MA Full-time £ 15,950 per Whole course (overseas fees) 45 weeks

Campus details

Campus name Town Postcode Region Main campus Campus Partner
London College of Communication Southwark SE1 6SB South East

Key information

Marketing administrator
Telephone number: 
020 715 6696