London College of Communication, University of the Arts London
Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base. Students can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give students a framework for the public relations (PR) planning process, addressing the critical role of research and evaluation. Students will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns. As part of this, they will explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in depth, along with the role of persuasion and influence. An understanding of the impact of global, financial, political and opinion-forming publics will be gained as students hone their ability to communicate with them. They will also gain a better appreciation of the ethical, technological and global issues. Students will explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop research and analytical skills in preparation for the final dissertation.
|Qualification||Study mode||Start month||Fee||Course duration|
|MA||Full-time||September 2017||GBP 17,920 per Whole course (International)||15 months|
|MA||Full-time||September 2017||GBP 8,500 per Whole course (Northern Ireland)||15 months|
|MA||Full-time||September 2017||GBP 8,500 per Whole course (Scotland)||15 months|
|MA||Full-time||September 2017||GBP 8,500 per Whole course (Wales)||15 months|
|MA||Full-time||September 2017||GBP 8,500 per Whole course (EU)||15 months|
|MA||Full-time||September 2017||GBP 8,500 per Whole course (England)||15 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|London College of Communication||Southwark||SE1 6SB||South East|
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