London South Bank University
This course familiarises students with the concepts and tools of marketing communication and its vital role in business; this enables them to implement both the tactical and strategic decisions available to the marketing communications manager; the core units provide the student with the necessary grounding in the marketing communications field; in addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields; the contemporary themes associated with Integrated Marketing Communications (IMC) are also developed.
Bachelor's degree equivalent to UK second Class honours lower division in a related subject area. The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialise in the communications aspects of marketing.
Modules includes: integrated marketing communications; cross cultural buyer behaviour; creative and media strategy; emerging issues in marketing communications; international brand management; research methods; dissertation; public relations; international marketing; social marketing strategy; market driven marketing; digital and social media.
|Qualification||Study mode||Fee||Course duration|
|MSc||Full-time||£ 7,560 per Academic year (home fees)||15 months|
|MSc||Full-time||£ 10,500 per Academic year (overseas fees)||15 months|
|MSc||Part-time||£ 2,520 per Academic year (home fees)||26 months|
|MSc||Part-time||£ 3,500 per Academic year (overseas fees)||26 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Southwark Campus||Kensington and Chelsea||SE1 0AA||South East|
020 7815 6100