London South Bank University
The course aims to extend the understanding and competence gained via professional qualifications, and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.
Applicants must have at least one from: CIM chartered post-graduate diploma in marketing; CIM professional postgraduate diploma in marketing; IDM diploma in digital marketing; IDM diploma in direct and digital marketing; IDM diploma in digital marketing with B2B; IDM diploma in direct and digital marketing with B2B.
Semester 1: research methods; integrated marketing communications; cross cultural buyer behaviour; creative and media strategy; finance and HR for marketing; strategies for international market entry; marketing communications. Semester 2: international brand management; international pricing and performance; research methods; integrated marketing communications; marketing communications; digital and social media; emerging issues in marketing communications; international marketing; market driven marketing; social marketing strategy; global operations and logistics.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Vice-Chancellor Scholarships.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||£ 4,620 per Academic year (home fees)||12 months|
|MSc||Full-time||£ 4,950 per Academic year (overseas fees)||12 months|
|MSc||Part-time||£ 4,620 per Academic year (home fees)||15 months|
|MSc||Part-time||£ 4,950 per Academic year (overseas fees)||15 months|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Southwark Campus||Kensington and Chelsea||SE1 0AA||South East|
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